Five key improvements of the 2024 Ford F-150

The 2024 Ford F-150 arrives with a compelling blend of traditional toughness and modern innovation. This latest iteration of Ford's iconic pickup truck features enhanced powertrains, cutting-edge technology, and a refined design, both inside and out. Tailored for both work and leisure, the F-150 continues to push the boundaries of what a full-size pickup can offer. Here we take a look at five key improvements of the redesigned F-150, the best-selling vehicle in Canada and a staple among truck owners in Barrie. 

1. New Standard Powertrain: The Power to Get Things Done

The 2024 Ford F-150 elevates its game with a new standard engine, ensuring that power and efficiency are not just optional extras but baseline expectations. This year's model introduces an updated 2.7-litre twin-turbo EcoBoost as the base offering with an impressive 325 horsepower, giving the new F-150 the most powerful base engine in its class. The popular engine has been re-engineered to deliver increased horsepower and torque, making the base version of the F-150 more capable than ever.

Alongside the improved 2.7-litre EcoBoost, the lineup includes a variety of options to suit different needs and preferences: the robust 3.5-litre EcoBoost, the innovative 3.5-litre PowerBoost hybrid for those seeking eco-friendly efficiency without sacrificing strength, and the 3.5-litre High Output powertrain specifically designed for the adrenaline-pumping F-150 Raptor®. For traditionalists, the lineup also features a 5.0-litre V8 and an even more powerful 5.2-litre supercharged V8 exclusive to the F-150 Raptor R®.

Across this diverse range, Ford maintains a focus on delivering substantial horsepower and torque, ensuring that regardless of the chosen engine, the F-150 remains a stalwart companion for work, play, and everything in between. 

2. Improved Raptor: Advanced Suspension and Refined Off-Road Capability

The 2024 F-150 Raptor introduces new FOX Dual Live Valve shocks, elevating its off-road performance. These advanced shocks feature position-sensitive compression control and continuously variable rebound controls, adapting to both off-road and on-road conditions. Developed by Ford Performance, this system adjusts damping in real-time, enhancing body control over varied terrains.

Complementing this technology is the Raptor's five-link rear suspension system with extra-long trailing arms, a Panhard rod, and 24-inch coil springs, all geared for optimal stability and traction.

The Raptor's exterior also sees significant upgrades. A new modular front bumper, designed for models with 37-inch tires, improves off-road navigation and adds to the Raptor's aggressive styling. This bumper includes a light bar attachment and standard forged tow hooks.

New for 2024 is unique color options like Shelter Green and bold graphics, including a distinct Power Dome on the Raptor R's hood. Off-road technologies such as the Terrain Management System, Trail Control, and One-Pedal Drive further enhance the Raptor's capability to tackle challenging terrains, solidifying its position as a top choice for off-road enthusiasts.

3. Enhanced Versatility with Pro Access Tailgate

The 2024 Ford F-150 elevates utility with its innovative Pro Access Tailgate, offering unparalleled ease of access and versatility:

A. Improved Design: The tailgate features a widened step cut-out and a deeper bumper, providing an easy-to-use solution that significantly enhances the ease of accessing the truck bed. This new design is an option alongside the classic tailgate.

B. Unique Swing Gate Functionality: Setting a new standard, the F-150 with the Pro Access Tailgate is the only pickup in its class to offer a 100-degree fully opened integrated swing gate. This feature is particularly beneficial for loading and unloading, especially in tight spaces.

C. Enhanced Accessibility and Safety: The tailgate's driver's side opening reduces walking distance and simplifies operation, especially when towing. Built-in stops in the door’s mechanism prevent it from hitting the trailer jack, ensuring safe and seamless use.

D. Versatile Opening Angles: With opening angles of approximately 37, 70, and 100 degrees, the Pro Access Tailgate adapts to various loading scenarios, enhancing the truck's functionality in both work and home environments.

This Pro Access Tailgate underscores the 2024 F-150's commitment to practical innovation, reinforcing its status as a versatile and essential tool for truck owners.

4. More Technology

The 2024 Ford F-150 takes a significant leap in integrating purposeful technology, making it the smartest and most connected F-150 yet:

A. Advanced Driver-Assist Features: The new model comes equipped with 10 standard driver-assist features, including the latest versions of Pre-Collision Assist with Automatic Emergency Braking, Lane Keeping System, and Blind Spot Information System with Cross-Traffic Alert. This suite of features enhances safety and driver confidence.

B. Pro Trailer Technology: To aid in towing, the F-150 introduces Pro Trailer Backup Assist™ and Pro Trailer Hitch Assist™. These systems use cameras and sensors to simplify hitching and backing up trailers, making towing more intuitive and less stressful. The Smart Hitch feature, a class-exclusive, measures tongue weight to ensure proper hitching and reduce trailer sway.

C. Ford BlueCruise 1.2: The 2024 model offers an upgraded version of Ford BlueCruise. This hands-free highway driving technology now includes features like Lane Change Assist for hands-free lane changes and In-Lane Repositioning, which adjusts the vehicle's position away from large vehicles in adjacent lanes. Customers can activate Ford BlueCruise at any point during ownership, with flexible subscription options.

These technological advancements in the 2024 Ford F-150 enhance the overall ownership experience in a wide range of situations, making life easier (and safer) for new F-150 owners.

5. More Digital Than Ever 

The 2024 Ford F-150 elevates its digital interface, featuring a standard SYNC 4 system with a 12-inch LCD capacitive touchscreen. This is complemented by a 12-inch digital cluster screen behind the steering wheel, ensuring vital vehicle information is always at the driver's fingertips. The addition of a new Head-Up Display enhances safety and convenience, while the introduction of Ford Stolen Vehicle Services (SVS) adds a layer of security, aiding in theft prevention and vehicle recovery. Regular over-the-air software updates promise continual enhancements, keeping the F-150 at the forefront of automotive technology.

The new 2024 Ford F-150 is more connected than ever before, offers better performance, and delivers on both towing capability and overall performance. Discover the new Ford F-150 today.